Investment report for Apple company Case Study Example | Topics and Well Written Essays - 1250 words

Investment report for Apple company - Case Study Example Apple Inc. was founded by Steve Jobs in 1984. The innovative new computer brand that Apple released in 1984 was the Macintouch. Today Macintouch computers are consider top quality and best performing computers in the world. â€Å"The Company designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications† (Investorapple, 2013) The CEO of the company is Timothy Cook. Apple has 80,300 employees. Its stocks are traded in the NASDAQ under the symbol AAPL and are currently priced at $531.17 (Nasdaq, 2014). The company has always pride itself in being innovative. In 2007 Apple revolutionized the cellular industry with the invention of the first smartphone in the world, the iPhone. In 2013 one billion smartphones were sold worldwide (Plunkettresearchonline, 2014). The organization supp orts the environment through the Apple recycling program. The organization also powers all its data centers using renewable energy (Apple, 2014). A horizontal analysis is an analytic tool that shows the changes in the accounts of the common size financial statements from year to year. The differences are shown in terms of dollar amounts and percentage. Apple’s horizontal analysis for fiscal years 2013 and 2012 is illustrated below. The total liabilities of Apple in 2013 increased by 44.24%, while its current liabilities rose by 13.27%. An increase in liability is an undesirable outcome. In 2013 Apple’s total revenues were $170.91 billion. The firm experienced a sales growth of 9.20%. Apple had a net income of $37.04 billion. The net income of the organization decreased by 11.25% mainly due to the fact that its cost of goods sold went up by 21.36% and its selling, general, and administrative expenses rose by 7.87%. The