Wednesday, August 7, 2019

JP Morgan Essay Example | Topics and Well Written Essays - 500 words

JP Morgan - Essay Example JP Morgan has exhibited social corporate responsibility in the following areas; (Jerry) I. It takes part in honoring the military, veterants and there families. The company has committed $45M to military and veteran programs and other initiatives. II. The company has also committed $600000 to fight to fight Ebola in the West Africa. This is part of its CSR.The fight for the dreaded disease has enabled the company to be part of the process because it is a disaster. III. JP Morgan has also launched Nature Vest to create mainstream market for investment and conservation. (Jerry) REPORT JP MORGAN CHASE AND CO CHAPTER: MARKETING Marketing is essential for a company to enable the enhancement of the general sale. This involves putting the right product in the right place, in the right time and at the right place.JP Morgan uses effective marketing strategies that enable it to penetrate over its competitors. Topic: The marketing mix This involves the 4 Ps i.e. Products, price, place ad promotion. Price. This is the amount the consumer must exchange to receive the offering. Firms target to reduce to reduce costs through improving manufacturing and efficiency and increase the perceived value of its products and services to the buyer or consumer. (Friesner) Place. This involves the firm’s activities that make the product available to the target consumers. This includes the channel, distribution and intermediary.

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